Published: September 1, 2023
Immune-health products are evolving with sophistication and segmentation, including botanicals, prebiotics, probiotics, and vitamins. Industry experts highlight the crucial role of supplementation in supporting immune health, especially when balanced diets are unattainable. Key insights include the importance of gut health, innovative delivery forms like gummies and functional foods, and the development of new products that blend traditional ingredients with cutting-edge science for enhanced immune support. The pandemic has increased awareness of immune health, predicting a sustained interest and growth in immune-supporting supplements and foods.
