Greater Focus on Private Label Manufacturing under the new corporate name “NutriWelle”
PURCHASE, NY --- Maypro Industries, a leading global supplier of specialty nutritional ingredients, has completed a structured financing of Good Superfoods, LLC, a Boise-based manufacturer of functional chocolate products, nutrition bars and powders.
Operating under a new corporate name “NutriWelle,” the company will split itself into two divisions: one dedicated to private label manufacturing and the other focused on marketing a line of finished products under the Good Superfoods®, Agami® and Good Cacao® brand names.
“This investment partnership is the core of our growth strategy to expand into the functional foods business” commented Dan Lifton, President of Maypro’s Proprietary and Branded Ingredients division. “It also represents our confidence in the Management team and our desire to back the founder of the company to help take it to the next level.”
“We are delighted to welcome Maypro as our new strategic investor and partner” said Paul Frantellizzi, NutriWelle’s CEO and founding partner. “We see tremendous synergies between the two companies and look forward to leveraging Maypro’s sales capabilities to greatly expand our private label business.”
“Maypro will offer NutriWelle’s products to our many worldwide customers and help our customers incorporate Maypro’s ingredients into functional foods which NutriWelle can produce for them,” said Steve Yamada, the Chairman and CEO of Maypro Group.
NutriWelle will be exhibiting at the Supply Side West show in Las Vegas this week in booth #708, across the aisle from Maypro Industries booth #615.
Headquartered in Purchase, NY and having offices in Tokyo and Shanghai, Maypro Group is a leading global supplier of specialty nutraceutical ingredients to the nutritional supplement, sports nutrition, pet & veterinary, cosmetic, functional food and fine chemical industries. In addition to being a leading supplier of mainstream products such as CoQ10, fish oil, glucosamine and various botanical extracts, Maypro also markets a very strong portfolio of clinically validated proprietary and branded ingredients, representing some of the top manufacturers from Japan, Europe, and the United States. Maypro is also a strategic partner of Marubeni Corporation, a Tokyo-based Global Fortune-150 company with over US$70 billion in annual revenues and offices in 125 countries worldwide. For more information, please visit www.maypro.com.
About NutriWelle (Good Superfoods®)
NutriWelle is the successor company of Good Superfoods LLC, the leading innovator in functional chocolate, bars and powders. The company’s services include formulation, product development, and manufacturing of functional products containing nutraceutical ingredients. NutriWelle’s technology and expertise enable it to taste mask even the most stringent tasting nutraceutical ingredients and its products stand out in the marketplace based on their superior taste, enabling customers to successfully launch products and maximize repeat sales. NutriWelle has partnered with some of the largest nutritional companies such as Cargill and DSM to deliver first-to-market, deliciously complex and socially responsible functional products that include best-in-class 100% raw and functional chocolate, food bars, protein blends, and other products.
For further information, please contact Jessica Szczechowicz at 914-251-0701 or Jessica@maypro.com.