In 2022, we saw a return to in-person industry events, including Natural Products Expo West, the NBJ Summit, and Supply Side West, with some shows offering virtual components for remote attendees.
According to Elizabeth Crawford at FoodNavigator, after an initial sales growth spike of 10% in 2020, sales growth declined to 7.7% in 2021, was expected to hit 6% for 2022 and then drop to 4% in 2023, before slowly climbing to 5% in 2024. Growth is forecasted for the near future.
Several category trends stood out in 2022, including sleep, stress, mood, gut health, vegan, beauty from within, immunity, women’s health, healthy aging, pets and sports nutrition—with e-sports attracting a great deal of interest relating to ingredients and finished products that support vision, reaction time and concentration.
While costs to transport materials have stabilized, the price ceiling for certain ingredients has skyrocketed by as much as 1,500 percent or more, which has led some manufacturers to adjust their formulations and even temporarily drop some products.
2022 also gave us reasons to celebrate. Maypro marked its 45th Anniversary in September. We were also thrilled to see ETAS® win “Ingredient Idol” in the Brain Health category at SupplySide West!
As we approach 2023, let’s re-cap 2022’s most popular proprietary and commodity ingredients:
Top Proprietary and Branded Ingredients of 2022
Healthy Aging:
Sirtmax®
Beauty From Within:
HydroPeach®
Sleep:
Venetron®
Stress:
ETAS®
Gut Health:
Nutiani™ HN019
eSports:
Bilberon®
Sports Nutrition:
VasoDrive-AP®
Pets:
Champex®
Top Commodities of 2022
CoQ10
Collagen
Gelatin
Glycine
Turmeric
Cholesterol
New Research Announced in 2022
SIRTMAX®
Sirtmax patent for dry eye: Maypro Announces New Patent for Sirtmax Black Turmeric Ingredient for Aiding Dry Eye.
BILBERON®
Bilberon® patent for neck and shoulder stiffness: Bilberon Bilberry Extract Receives U.S. Patent For Eye Strain, Neck/Shoulder Pain.
