As 2024 comes to a close, it's an opportunity to reflect on the year and our plans for the future.
Which finished products captured our attention?
How is the industry evolving?
What functions are most in demand?
Which ingredients are trending?
SupplySide West 2024 sessions addressed a broad range of topics including AI product formulation, designing human clinical trials, the regulatory landscape, claims labeling, sustainability, and so much more. Based on SupplySide West trends and NBJ data, we've identified areas of growth for 2025. Scroll down to read.
We're also announcing some of our favorite product launches of 2024 that are pushing the envelope through market relevance, creative formulations, and reliance on evidence-based ingredients.
2024 Natural Choice Awards Winner Best Botanical Ingredient
Representatives from WholeFoods Magazine awarded EubioQuercetin™ the 2024 Natural Choice Awarded for Best Botanical Ingredient at SupplySide West.
As the botanicals segment continues to grow, we're excited to introduce low-dose EubioQuercetin™. A 100% natural water-soluble quercetin prebiotic, EubioQuercetin™ offers unique benefits to the microbiome for cognitive health, stress relief, weight management and gut health formulations.
2025 Top Ingredients
Collagen
Collagen-- and ingredients that support collagen production-- are in high-demand. Mesoporosil® is a bioavailable silicium that supports natural collagen production and collagen formula absorption.
Mushrooms
From mushroom gummies to mushroom coffee, mushrooms are still going strong. Ask about our high-quality, organic, North American-grown mushroom ingredients and custom blends.
Minerals
The Minerals category continues to grow with magnesium leading the way. Sucrosomial® Magnesium is encapsulated for improved bioavailability, tolerability and absorption.
2025 Top Functions
Sports Nutrition
The category is in the midst of a projected +3.2B growth period (2023-2027). PurpleForce™ offers a unique GHG polyphenolic compound that supports AMPK activation and the development of lean muscle by inhibiting pancreatic lipase, reducing fat absorption, and improving fat metabolism.
Metabolic Health
Formulating a GLP-1 wellness solution? Sirtmax® supports healthy weight management and has the potential to address some side-effects of GLP-1 usage. Derived from black ginger, Sirtmax® inhibits pancreatic lipase and glycation. It also has a positive impact on fat cell differentiation and the secretion of adiponectin.
Women's Health
Discover Venetron®, a 2024 finalist for both the NutraIngredients-USA and Natural Choice Awards, that has been clinically shown to mitigate common PMS and menstruation complaints such as concentration, sleep quality, pain, and emotional control. Venetron® also has human clinical studies for stress, mood, and sleep.
Longevity
The desire to live longer and better, is touching all areas of the industry. From joint health to cognitive health; cardiovascular support to healthy weight management; and immune health to stress support.
Sleep
Sleep influences our moods, brain function, stress levels, energy, mitochondrial health, and immune function. While ordinary melatonin leaves the body after four hours, MicroActive® Melatonin provides a 7-hour sustained release for better sleep.
Stress and Mood
ETAS®, Ingredient Idol Winner for Cognitive Health in 2022, promotes a positive mood, reduces feelings of stress, improves cognitive performance, and may support sleep quality and memory.
2024 Top Product Launches
Maypro is proud to showcase some of the newest products on the market featuring Maypro ingredients. It's an exciting time for both brands and consumers as formulators continue to innovate while prioritizing safe, clinically-proven nutraceuticals that deliver results.
OmniGut Daily Probiotic by Arbonne
Featuring BB536
by Arbonne
A healthy body starts with a healthy gut. OmniGut is designed to support nutrient absorption, regular elimination, immune health, microbiome diversity, gut lining integrity and intestinal health.
Body By K's Radiant Beauty Vitamin Complex
Featuring Florabella
by Apollon Nutrition
Radiant is a fresh take on the multivitamin designed to provide a beauty boost too. Formulated with the most influential vitamins, minerals, and antioxidants, Radiant also features ingredients critical to promoting healthy skin, hair, and nails.
PFP
Featuring PurpleForce and Oligonol
by AstroFlav
PFP was formulated as an all-in-one stimulant-free training supplement, designed to enhance muscle pump and fullness, hydrate, sharpen focus and improve overall performance. It uses a large number of clinically-stubstantiated ingredients including Maypro's PurpleForce and Oligonol.
Pre-Workout 3.0
Featuring VasoDrive-AP
by HTLT Supplements
Pre-Workout 3.0 is formulated using natural ingredients found to promote an improvement in strength, endurance and cognition without an over-reliance on caffeine. Pre-Workout 3.0 is your daily pre-workout-- designed with evidence-based ingredients and clinical expertise.
Project M777
Featuring VasoDrive-AP
by UXO Supplements
Project M777 is being hailed as a "Pre-Workout Powerhouse" by offering the biggest dosed pre-workout ever created. With a massive 50g serving size, it’s designed to elevate fitness performance and results on every level. Serving size can be easily halved for those sensitive to stimulants.
Pump Caps
Featuring VasoDrive-AP
by Vince's Muscle Shop
At Vince's Muscle Shop they fuel formulation with fun. This no-fuss results-oriented brand keeps their focus on developing clean, reliable formulas. x, voluntary maximum contractile force, and total time to fatigue, while simultaneously decreasing feelings of fatigue.
Harness Pre-Workout
Featuring VasoDrive-AP
by Arms Race Nutrition
Harness is a comprehensive pre-workout solution scientifically formulated to increase your athletic performance. Key ingredients in HARNESS have been demonstrated to increase VO2 max, voluntary maximum contractile force, and total time to fatigue, while simultaneously decreasing feelings of fatigue.
