The wholesome goodness of beetroot has been known throughout the ages and enjoyed by many cultures for its invigorating properties. In 1998 a new wave of appreciation for beetroot was triggered when the Nobel Prize in medicine was awarded to Dr. Robert Furchgott, Dr. Louis J. Ignarro, and Dr. Ferid Murad for their discoveries in the role of nitric oxide as a signaling molecule in the cardiovascular system, which laid the foundation for further research on the health benefits of nitric oxide.
