Nutraceuticals World – Cognitive Health Performance for Today, and Clarity Over a Lifetime
Published: October 7, 2024
The cognitive health supplement industry has grown significantly, branching out from age-related support to address diverse needs like stress, focus, and emotional balance. Rising demand spans all age groups, from Baby Boomers seeking memory support to Millennials and Gen Z prioritizing mental acuity and resilience. The market is projected to grow at a 13.3% CAGR through 2030, driven by innovation in nootropic ingredients such as lion’s mane, magnesium threonate, and omega-3s.
Manufacturers are increasingly focusing on multi-ingredient formulations to deliver broader cognitive benefits. Ingredients like Cognizin Citicoline, L-theanine, and adaptogens are finding popularity, particularly among younger consumers interested in immediate mental performance improvements. Moreover, research on the gut-brain axis and bioavailability is enhancing product efficacy, while personalized supplements are emerging for conditions like Autism Spectrum Disorder. As inflation influences spending, brands are also urged to prioritize quality and consumer trust to sustain this burgeoning category.
