Nutrition Industry Executive – Bone and Joint Natural Health: A Moving Market
Published: May 11, 2023
The global bone and joint health supplements market is poised for significant growth, projected to reach up to $17.6 billion by 2027, driven by an aging population and demand for science-backed ingredients like vitamin D and collagen. Despite the optimistic growth forecast, there's a notable gap in new product launches with bone-health claims, indicating a vast potential for innovation in this sector. Industry experts emphasize the importance of addressing bone and joint health through diet, genetics, and exercise, with the U.S. market showing a strong demand for nutraceuticals. Innovations in ingredient bioavailability and multifunctional products that offer additional benefits such as skin health are shaping the future of this market, highlighting opportunities for new product development and the need for ongoing research to support health claims.
