Nutrition Insight – Maypro CEO discusses strategic goals for 25% acquisition by Japan’s Itochu Corporation
Published: October 28, 2024
Maypro Group has entered a strategic partnership with Itochu Corporation, resulting in Itochu’s 25% acquisition of Maypro. This collaboration aims to expand Maypro’s market reach and product offerings by combining Maypro’s nutraceutical expertise with Itochu’s expansive distribution network, especially in Asia. The partnership will focus on enhancing consumer health through innovative products across key areas like sports nutrition, cognitive health, and women’s health, with an emphasis on advanced technologies like microencapsulation and nutrient absorption.
Maypro’s CEO, May Yamada-Lifton, highlights that the collaboration is rooted in shared values of humility and growth. The US market remains a priority, targeting different demographic needs across generations, while leveraging Itochu’s FamilyMart chain for increased visibility in Asia. Additionally, this alliance aims to fuel research and development, leveraging Itochu’s supply chain and digital health resources to bring new products to market. The partnership is positioned to enhance Maypro’s competitive edge by scaling up operations, resources, and innovation to meet global wellness demands.
